Our sales manager Elena has just returned from a week in Shanghai .
What led you to China this time ?
It 'was a normal visit to our customers with some tastings of our extra virgin olive oil Mackè and also the upcoming Chinese New Year, which this year will be the year of the goat.
How does the Chinese public react to a product that is distinctly Mediterranean?
It reacts very positively, before than the taste for a properly healthy matter. The Chinese are increasingly paying attention to the products and the healthy lifestyle. Today they use the extra virgin olive oil for international recipes, but also more and more for the traditional cuisine, like fries and sauteed vegetables .
When you do not participate in events, fairs and tastings how do you spend your time in Shanghai?
I explore the international cuisine restaurants that are easily found in big cities, or I go to learn about new places. I like to visit parts of the ancient city with the traditional houses and the daily habits of the population. And finally being a woman I dedicate myself to shopping. I also like to pause and look at the typical craftsmanship, as this Erhu, ancient Chinese stringed instrument still in use today.
Have you got some new inspiration for which there is something that you brought back from this trip?
The impression is that in China and in the East in general there is a huge turmoil and this is of great spur to the search for new ideas and new partnerships.