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Parovel conquering China.. the travel continues

Blog / 05 July 2015

Shanghai temple Parovel shoppingOther pics from the travel Elena is doing in China in these weeks. Here we are at Jing'an Temple in Shanghai ( chinese 静安寺) that literally means Temple of Peace and Tranquillity. From late 1200 it is located on the West Nanjing Road(南京路) main shopping street in Shanghai.

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Elena is at the Din Tai Fung in Shanghai

Blog / 30 June 2015

ravioli cinesi Din Tai FungElena is promoting the family business Parovel and all its products and brands Barde and Mackè in one of her many trips. Now she's in Shanghai and she's a lover of exotic food, like Chinese dumplings eaten strictly in the Taiwanese chain restaurants  Din Tai Fung known precisely for handmade dumplings. The small meat dumplings served with beef broth are absolutely to taste.

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SUMMER at the Parovel Winery


Three Saturdays on the porch... 18. and 25. July, 1. August

Exclusive dinners at our Winery in collaboration with the fish restaurant Al Bagatto.


7 - 16 August

Traditional summer opening of our Osmiza with special nights and themed events.


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Do young people consume more wine or more beer? And in Friuli Venezia Giulia?

More wine and less beer, this is what the survey "Wine & Young People” sponsored by the Marche Region’s Institute of Wines Protection says on a sample of 1,500 Italians between 18 and 35 years, focused on the styles of eating and drinking among people under age 35, presented at the last edition of Vinitaly by the Marche Region.

We resume this interesting news to make the point on the consumption of wine in our country among young people, who seem to prefer especially the local wines and especially those bio. But how will they choose? The survey shows how the choice is dictated by direct experience or by reading specialized sites and related social pages such as WineNews that stands out as the most viewed portal. Gabriele Micozzi, Professor of International Marketing at the University “Politecnica delle Marche”, detects «that wine is the symbol par excellence of conviviality and of being together, the favorite drink in the evenings of young Italians, who consume it more willingly between aperitif (26%, dinner (59%) and with friends (58%). Almost 9 out of 10 consumers are under 35, and almost half (49%) claim to prefer it to beer (34%), cocktails (14%) and spirits (3%), with a growing satisfaction with the progress of age. Not by chance 55% of those over 25 rated it as the most popular drink, although already in the range 18-25 wine wins 43% of the sample, compared to 38% beer and 17% of the spirits. According to data reported by the survey commissioned by the Marche Region’s Institute of Wines Protection, more than a third drink it at least 3 times a week (38%), maintaining measured daily consumption, and only in 13% of cases with more than two glasses per meal.» And abroad, what is the trend? According to a Goldman Sachs study, in the US 20 years ago 70% of Americans between 18 and 29 years said they preferred beer to wine and spirits, today the percentage in favor of beer has fallen to 40%. In contrast, in 20 years the percentage of those who prefer wine to beer has gone from 13 to 30% among the so-called "Millennials," people born in the Eighties and 2000. In the United Kingdom Wine Intelligence surveyed that 30% of Britons under 35 are willing to spend more than £ 8 a bottle of wine, which bodes well for the future wine market.

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