VINJA IN B
Three Saturdays on the porch... 18. and 25. July, 1. August
Exclusive dinners at our Winery in collaboration with the fish restaurant Al Bagatto.
7 - 16 August
Traditional summer opening of our Osmiza with special nights and themed events.
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More wine and less beer, this is what the survey "Wine & Young People” sponsored by the Marche Region’s Institute of Wines Protection says on a sample of 1,500 Italians between 18 and 35 years, focused on the styles of eating and drinking among people under age 35, presented at the last edition of Vinitaly by the Marche Region.
We resume this interesting news to make the point on the consumption of wine in our country among young people, who seem to prefer especially the local wines and especially those bio. But how will they choose? The survey shows how the choice is dictated by direct experience or by reading specialized sites and related social pages such as WineNews that stands out as the most viewed portal. Gabriele Micozzi, Professor of International Marketing at the University “Politecnica delle Marche”, detects «that wine is the symbol par excellence of conviviality and of being together, the favorite drink in the evenings of young Italians, who consume it more willingly between aperitif (26%, dinner (59%) and with friends (58%). Almost 9 out of 10 consumers are under 35, and almost half (49%) claim to prefer it to beer (34%), cocktails (14%) and spirits (3%), with a growing satisfaction with the progress of age. Not by chance 55% of those over 25 rated it as the most popular drink, although already in the range 18-25 wine wins 43% of the sample, compared to 38% beer and 17% of the spirits. According to data reported by the survey commissioned by the Marche Region’s Institute of Wines Protection, more than a third drink it at least 3 times a week (38%), maintaining measured daily consumption, and only in 13% of cases with more than two glasses per meal.» And abroad, what is the trend? According to a Goldman Sachs study, in the US 20 years ago 70% of Americans between 18 and 29 years said they preferred beer to wine and spirits, today the percentage in favor of beer has fallen to 40%. In contrast, in 20 years the percentage of those who prefer wine to beer has gone from 13 to 30% among the so-called "Millennials," people born in the Eighties and 2000. In the United Kingdom Wine Intelligence surveyed that 30% of Britons under 35 are willing to spend more than £ 8 a bottle of wine, which bodes well for the future wine market.
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